Crafting a Brand from just an Idea!
Story of Me, Revamping MVP to a Robust Product as a Solo Designer.
When a AI model is build it build in stages, it starts from a general SFT means feeding data into it and then there comes RLHF where humans comes to tell AI if the result is right or wrong and by how much.
CONTEXT
Deccan AI is an AI company that operates from the “Dakhan” or southern part of India, creafting something exceptional in the field of data annotation.
Logo Concept
When I saw the India map... I got the idea for logo
When a AI model is build it build in stages, it starts from a general SFT means feeding data into it and then there comes RLHF where humans comes to tell AI if the result is right or wrong and by how much.
Branding
Defining a Sleek Branding that depicts the idea of Minimalism and Simplicity.
Marketing Material
Few Marketing materials & carousels I designed for Deccan AI, to promote their business across the world.
Crafting all the branding & marketing materials alongside with marketing team!
Impact
Design that helped us raise $2M
Hard work that we did on the pitch decks and branding finally paid off!
Rukesh Reddy, Founder & CEO
Conclusion
Great journey of building a startup from scratch as a Solo Designer!
I am hiding within the team of Deccanians ;)
