Increasing signups by 74% on the onboarding platform by fixing user experience!

Growing a company from 0-1 as a Solo Product Designer with less than 1 year of experience!

My first ever project, where I have worked as a solo designer and individually contribute in building the designs for the product and features along with building a great design system. In this project I help the organisation grow from 0-1 while improving their signups rates to grow by 74% along with multiple metrics improved.

My first ever project, where I have worked as a solo designer and individually contribute in building the designs for the product and features along with building a great design system.

CONTEXT

Humans make AI smarter!

In training AI, humans play a big role by giving feedback that helps it learn, improve, and make smarter choices.

Mission

and Soul AI is building a large pool of talented humans, ready to be deployed whenever needed to train AI.

and Soul AI is building a large pool of talented humans, ready to be deployed whenever needed to train AI.

As we need Humans to train AI, Soul AI core mission is to create a pool of humans which are professional at their work starting from India and expanding to the globe.

Existing Product & Flow

From understanding their business model to understanding their goals from the product!

Screenshot of the MVP that we were using to test the idea.

Understanding the flow of the product and to be able to fix it

Objective

Building a platform for filtering out the best human talent!

Our core objective is to create a product that can support the shortlisting team in getting the best human talent that can be deployed on to the client's project.

Research & Findings

We did competitive analysis & market research and found solutions for our major 3 problems.

We analysed platforms which were confidential to us through various sources and find out what's been working in the market and also in the research we got the solution to our 3 major problems which are:

Making Onboarding Faster!

1) Using AI to capture details from resume, reducing onboarding from ~3 mins to 1 min.

Old Onboarding
Old Onboarding

Previously, we were asking user to fill in all kind of details that were not only useless for the shortlisting team but also very time consuming for users to fill.

Previously, we were asking user to fill in all kind of details that were not only useless for the shortlisting team but also very time consuming for users to fill.

Problems
Problems

1) Takes ~3 minutes to complete

1) Takes ~3 minutes to complete

2) Lack of hierarchy in content

2) Lack of hierarchy in content

3) Capturing useless details

3) Capturing useless details

New Onboarding
New Onboarding

Now, I tried to break things down as of priority and asking for the details at the right time, removing anything that's not useful for the shortlisting team

Now, I tried to break things down as of priority and asking for the details at the right time, removing anything that's not useful for the shortlisting team

Improvements
Improvements

1) Takes less than 1 minutes to complete

1) Takes less than 1 minutes to complete

1) Takes less than 1 minutes to complete

2) Asking details at right time

2) Asking details at right time

2) Asking details at right time

3) Using AI to pre-fill the details.

3) Using AI to pre-fill the details.

3) Using AI to pre-fill the details.

Better Experience

2) Adding ToDos to guide users

Old Todos
Old Todos

Previously, we have some tasks that we call Todos and we ask the users to complete them, but it was not action oriented and user can easily skip those!

Problems
Problems

  • Easily Skipable

  • Easily Skipable

  • cluttery & Lacks Actionable Visuals

  • cluttery & Lacks Actionable Visuals

New Todos
New Todos

Now, I tried to make the todos much easy to digest for the users. As a new user you'll know these are the things you should do to get started with project application.

Improvements
Improvements

1) Visual Prominence

1) Visual Prominence

2) It's much more Scalable

2) It's much more Scalable

3) Leads to 60% increase in Todos completion

3) Leads to 60% increase in Todos completion

Todos for new users

Todos for new users
Todos for new users

Todos for shortlisted user

Todos for shortlisted user
Todos for shortlisted user

Better Experience

3) Revamping complete experience for Expressing Interest in our Active Projects.

Old Card (Jobs)
Old Card (Jobs)

Previously, we have card for jobs that we need for a particular project and we list them on our platform and there the user comes up and express their interest in their field of interest but when it comes to visual design it was not at all scalable with the horizontal scroll

Problems
Problems

  • Horizontal scroll

  • Horizontal scroll

  • Lacks visual Hierarchy in the card

  • Lacks visual Hierarchy in the card

First Version: Jobs Cards
First Version: Jobs Cards

Then, we tried to make a cleaner version for jobs where you can see all the jobs with attached Tags to filter out the jobs according to user's field of interest and a search bar to search and see if a particular job is there.

Problems
Problems

1) Difficult to manage by the team, as of ATS software

1) Difficult to manage by the team, as of ATS software

2) Hard to update the status for new projects

2) Hard to update the status for new projects

3) Not explaining anything about the projects

3) Not explaining anything about the projects

Final Version: Project Card
Final Version: Project Card

Now, after talking with the internal team we've come up with the project cards while removing jobs cards all together, as our shortlisting process match the candidates with the project not jobs, also it's very easy for the team to manage the project than jobs.

Pros
Improvements

1) Aligns with our shortlisting process

1) Aligns with our shortlisting process

2) Easy to manage from the ops team

2) Easy to manage from the ops team

3) Aligns with the future vision of the product.

3) Aligns with the future vision of the product.

4) Explains about the Project and It's working

4) Explains about the Project and It's working

Cleaner View for Desktop & Mobile

Cleaner View for Desktop & Mobile

Projects cards made the design much cleaner for mobile view!

Better Experience

4) Introducing a brand new process that helps in shortlisting the best candidates for the particular skill needed.

Signup

Signup

Onboard

Onboard

Express Interest

Express Interest

Waits

Waits

Signup

Signup

Onboard

Onboard

Express Interest

Express Interest

Prove Your Skills

Prove Your Skills

Prove your skills with Assessments

MVP: Consisting of many fields and more than 3 pages, asking a lot of details that was not even required for the internal team.

Benefits

Instead of just waiting, users can prove their skills

Instead of just waiting, users can prove their skills
Instead of just waiting, users can prove their skills

Filter out users with low intents, keeping ones we care.

Filter out users with low intents, keeping ones we care.
Filter out users with low intents, keeping ones we care.

Adds up a filtering layer to the shortlisting process

Adds up a filtering layer to the shortlisting process
Adds up a filtering layer to the shortlisting process

Designed Platform for Multiple Use Cases!!

From coding to video, Designed a platform for scalability!

Better Experience

5) Building a Dynamic Profile where the user can add and edit their details that we fetched from their resume.

Problem:
Users was not able to update their details, which was leading to many support tickets.
Problem:
Users was not able to update their details, which was leading to many support tickets.
Solution:
Having a profile page like other Job platform where the user can update their details easily.
Solution:
Having a profile page like other Job platform where the user can update their details easily.
Old Profile Page

Previously, we just have a single screen profile page that is just to view your details, you can't even edit or update the details and this was frustrating for users.

Problems

  • View only Profile Page

  • View only Profile Page

  • Not showing all details of users

  • Not showing all details of users

New Profile Page
New Profile Page

Now, We have tried to show all the details that we're able to fetch from the resume using AI parsing and all the details are divided based on categories.

Improvments
Improvements

1) A digital resume that user can update easily

1) A digital resume that user can update easily

2) Reduce tickets for profile queries by 64%

2) Reduce tickets for profile queries by 64%

Better Experience

6) Building a Robust Design System!!

Starting with Colors

Keeping things basic.. I created shades of the colors and keep it simple.

The most important part of design, Typography!!
The most important part of design, Typography!!

Have sat with developers to define the breakpoints for typography and use variables to define it in Figma!

Sitting with Developers to figure out the Breakpoints for typography!!

Sitting with Developers to figure out the Breakpoints for typography!!

Sitting with Developers to figure out the Breakpoints for typography!!

Defining Breakpoints in Figma Variables & Modes for making design responsive easily!

Building & Defining Components
Building & Defining Components

It wasn't perfect but as a solo designer I tried to make the best out of my time!

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