Revamping the complete website design for higher conversions and awareness!
Revamping a website from scratch, to fix the bad storytelling and conversions!
For the 1 year celebration for Soul AI, the stakeholders and founder decided to give the site a new look and I lead the idea and concept of the design along with a marketing lead and a visual designer. We've given a month of deadline to come up with a design that's industry standard and very eye pleasing along with solving the issues we have with the currently with the old website.. and TBH it was very interesting to work on and it's more than just visual design.
Old Website
A $10 template for a $2M funded startup!
Old website was a build upon a $10 template with some tweaks and update so that we can fit our idea to it!
Old Website Design
Objective
Conveying our idea to our user in a most simplest and beautiful way possible!
Idea is to explain what we do and how they will be helping us in a most aesthetics and easy way possible.
UX Audit
Understanding what's wrong!
It's not just our analyses, we sat with the internal team members form support, annotation teams and stakeholders to analyse the things that's wrong with current website design!
Competetive Analysis
Looking at Competitiors for Insipration
We did a full on research for few days where we analysed all of our competitor's landing page that leads to their success and we started to note down all the best points from them!
Insights
3 Things that can make our site industrial standard!
After from the visual design that we know is needed to improve, we have to fix these 3 things that we come sum up from our research!
Storytelling
Every section in the website answers a specific question that users have in mind!
We've got a sheet from the Internal team all the questions that they get in the support and we summarize them and designed accordingly.
Question: What kind of work I will be doing?
Question: What will be benefits of working with Soul AI?
Question: How do we select people for annotation jobs?
Question: Do people really earn money from this? Is this legit?
Personalisation
Making sure ever user feels relatable!
Designing a experience with a personalised feel with the content & design!
Categorising users in 4 major fields, so that we can design accordingly
Showing users how you'll be training AI in different fields!
A Jobs page, that's personalised according the the field!
Better Experience
Crafting a better experience that a user can feel while scrolling through our site!
We've got a sheet from the Internal team all the questions that they get in the support and we summarize them and designed accordingly.
Behind the Scenes
Work that shinned through!
We've got a sheet from the Internal team all the questions that they get in the support and we summarize them and designed accordingly.
Launch of Soul AI Website
Brainstorming First Fold Animation!
Resolving comments at midnight!