Revamping user experience of the
E-commerce site to Boost Sales & Brand Value
Story of Me, Revamping MVP to a Robust Product as a Solo Designer.
When a AI model is build it build in stages, it starts from a general SFT means feeding data into it and then there comes RLHF where humans comes to tell AI if the result is right or wrong and by how much.
CONTEXT
Athlos focuses on making comfortable activewear that people truly love to wear
Team Athlos is on the mission to create the comfortable clothing.
USP of Athlos
To deliver comfort, Athlos continuously innovates in both design and materials
Athlos use rich fabric with innovative design for their products.
objective
Our objective was to revamp the site for better visual design and appeal while fixing the UX issues!
Athlos team knows that user experience will help them in increasing their sales and brand value but they don’t know how that will get into reality. They wanted to create a e-commerce site that depicts their brand values well but also to sell.
UX Audit
To fix the experience issues, we did a UX audit!
Major problem we have found out was related to consistency in design!
Competitive Analysis
Analysing Competitors and making notes of all the things they’re doing right.
We did a In-depth research on what is working our for other and analysing all of the competitors!
Insights
Our core goal from to do these 3 things!
Major problem we have found out was related to consistency in design!
Brand Awareness
Making a more cohesive landing page that combines all of the things together and present a proper brand story.
Major problem we have found out was related to consistency in design!
Better Experience
A product details page that you’ll never see anywhere!!
Major problem we have found out was related to consistency in design!
Better Experience
Building a Seamless Checkout Experience.
Major problem we have found out was related to consistency in design!
Increase Sales
Adding nudges to Upsell
We added Complete the Kit, Complete the Look & Best Seller nudges to increase upselling!
Increase Sales
Athlos Wardrobe
A gamified way of selecting top & bottom wear on the platform!
Increase Sales
Athlos Bundles
Major problem we have found out was related to consistency in design!
A small quiz to learn your preferences & recommend you bundles!
Increase Sales
Building a Extensive Design System for Consistency across the website.
Major problem we have found out was related to consistency in design!
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